When I first saw this ad airing on TV, I thought that having “Bob” dressed up as a vampire was a bit odd (especially since you don’t often see Asian vampires – do they even exist in American television shows and movies?). But as I saw Bob, his wife and two kids, along with his mortgage, I was pleasantly surprised. Because to be honest, I am not sure that I’ve seen a complete Asian American nuclear family in a television commercial since what I consider a revolutionary and breakthrough Target ad back in 2009. The parents look like what any older Asian American adults looking to retire in the near future look like – in fact, I wonder if those adults are even actors and maybe just recruited TD Ameritrade employees or their friends!
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